Privacy Policy
Last updated: 11 May 2026
This Privacy Policy explains how GoRaven Limited collects, uses, stores, shares and protects personal data.
It applies to our website, services, software, CRM tools, automation tools, AI-powered features, communication tools, client portals, websites, funnels, forms, booking tools and any related services we provide.
For the purposes of this Privacy Policy, GoRaven Limited, GoRaven, we, us and our refer to:
GoRaven Limited
A company incorporated in Scotland
Company number: SC731455
Registered office: 18 Eider Road, Newburgh, AB41 6FD
Website: www.goraven.digital
Email: info@goraven.digital
Please read this Privacy Policy carefully.
1. Who We Are
GoRaven Limited provides digital services, websites, software, CRM tools, automation systems, AI-powered business tools, communication tools, marketing support and related services for businesses.
Our services may include website design, landing pages, contact forms, booking tools, payment links, email tools, lead management, customer communication, review request systems, AI assistants, voice AI, content tools, social media tools, reporting dashboards and other connected digital services.
2. Our Role Under Data Protection Law
Depending on the situation, GoRaven Limited may act as either a data controller or a data processor.
When We Act as a Data Controller
We act as a data controller when we decide why and how personal data is used. This usually applies when we process data for our own business purposes, including:
- Website enquiries
- Sales enquiries
- Customer accounts
- Billing and payments
- Our own marketing
- Customer support
- Legal and business administration
In these situations, we are responsible for deciding how your personal data is used.
When We Act as a Data Processor
We may act as a data processor when we process personal data on behalf of one of our clients.
For example, if one of our clients uses our platform, websites, forms, CRM, automations, AI tools or communication tools to collect and manage their own customer data, that client will usually be the data controller. In that case, GoRaven Limited processes the data on the client’s instructions.
Our clients are responsible for making sure they have a lawful basis to collect, upload, store, contact and process their own customers’ personal data through our services.
3. Personal Data We May Collect
We may collect and process different types of personal data depending on how you interact with us or use our services.
This may include:
- Name
- Business name
- Job title
- Email address
- Phone number
- Postal address
- Website address
- Social media profile details
- Enquiry details
- Booking details
- Account login details
- Billing information
- Payment status
- Customer support messages
- Marketing preferences
- IP address
- Device and browser information
- Website usage data
- CRM activity data
- Communication history
- Uploaded files or images
- Form responses
- Reviews or feedback
- Call recordings or transcripts, where enabled
- AI chat messages or voice interactions, where enabled
We do not normally collect special category data, such as health information, religious beliefs, political opinions, biometric data or similar sensitive information. If a user chooses to provide this type of information through a form, message, call, upload or AI interaction, it may be processed as part of providing the service.
4. How We Collect Personal Data
We may collect personal data in the following ways.
Data You Give to Us
You may give us personal data when you:
- Contact us
- Fill in a form
- Book a call
- Request a quote
- Create an account
- Use our services
- Upload contacts
- Connect integrations
- Make a payment
- Send us an email
- Use a chatbot
- Use voice AI
- Reply to a campaign
- Leave a review
- Ask for support
Data Collected Automatically
We may collect some data automatically when you visit our website or use our services. This may include IP address, browser type, device type, pages visited, time spent on pages, referral source, cookie data, location at country or regional level, and similar usage information.
Data From Third Parties
We may receive personal data from third-party services where you or our clients have connected those services to our platform. This may include CRM systems, website tools, form tools, payment providers, social media platforms, calendar tools, email providers, analytics tools, advertising platforms and other integrations.
5. How We Use Personal Data
We may use personal data to:
- Provide our services
- Build and maintain websites
- Manage customer accounts
- Process enquiries
- Send quotes
- Arrange bookings
- Provide customer support
- Send service messages
- Send marketing communications
- Manage billing
- Process payments
- Improve our services
- Secure our systems
- Monitor performance
- Troubleshoot technical issues
- Train and support users
- Provide CRM and automation tools
- Deliver AI-powered features
- Generate summaries or responses
- Manage reviews and feedback
- Comply with legal obligations
- Protect our business interests
We will only use personal data where we have a lawful basis to do so.
6. Lawful Bases for Processing
We may rely on one or more of the following lawful bases under UK data protection law.
Contract
We may process personal data when it is necessary to provide services you have requested, manage your account, deliver software access, process payments, provide support or take steps before entering into a contract.
Legitimate Interests
We may process personal data where it is necessary for our legitimate business interests and where those interests are not overridden by your rights and freedoms.
This may include improving our services, responding to enquiries, preventing fraud, managing customer relationships, securing our systems, and running our business efficiently.
Consent
We may rely on consent for certain activities, such as optional marketing communications, non-essential cookies, certain AI features, or where consent is required by law.
You can withdraw consent at any time where processing is based on consent.
Legal Obligation
We may process personal data where we need to comply with a legal obligation, including accounting, tax, regulatory, legal or law enforcement requirements.
7. AI-Powered Features
Some of our services may include AI-powered tools, such as chatbots, voice AI, content generation, lead handling, message drafting, conversation summaries, enquiry qualification, appointment support, review support or automated follow-up.
Where AI-powered features are enabled, information submitted by users, clients or end customers may be processed to generate responses, support communication, summarise information, qualify enquiries, assist with bookings or improve workflow efficiency.
AI-generated outputs may not always be complete, accurate or appropriate. Businesses using AI-powered features are responsible for checking important outputs before relying on them.
Our AI tools should not be used as a substitute for legal, medical, financial or other professional advice.
8. Client Data and End Customer Data
Our clients may use our services to collect and process personal data about their own leads, customers, staff, suppliers or contacts.
This may include names, contact details, enquiry details, appointment details, communication history, job information, notes, images, reviews, payment status or other information uploaded by the client or submitted through forms, funnels, websites, chat tools or automations.
Where we process this data on behalf of a client, the client is normally the data controller. GoRaven Limited acts as a processor and processes the data on the client’s instructions.
Clients are responsible for:
- Having a lawful basis
- Providing privacy notices
- Getting required consent
- Managing marketing permissions
- Keeping data accurate
- Handling user rights requests
- Using the platform lawfully
If you are an end customer of one of our clients and you have a question about your personal data, you should contact that business directly in the first instance.
9. Marketing Communications
We may use your contact details to send you marketing emails, service updates, offers, useful content or information about our services where permitted by law.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us at info@goraven.digital.
Even if you unsubscribe from marketing, we may still send service messages that are necessary for your account, subscription, billing, security or use of our services.
Our clients are responsible for making sure their own marketing campaigns sent through our services comply with applicable laws, including rules around consent, opt-outs and electronic marketing.
10. Payments and Billing
Where you make a payment to us, payment information may be processed by third-party payment providers. We do not normally store full credit or debit card numbers ourselves.
We may store billing records, invoices, payment status, subscription details and transaction references for accounting, tax, legal and customer account purposes.
11. Who We Share Personal Data With
We may share personal data with trusted third parties where necessary to provide, operate, secure and improve our services.
This may include:
- HighLevel / LeadConnector, which we use to provide CRM, automation, funnels, websites, communication and related platform services
- CRM providers
- Software platforms
- Hosting providers
- Payment processors
- Email providers
- SMS providers
- Voice and call providers
- AI service providers
- Analytics providers
- Advertising platforms
- Calendar tools
- Social media platforms
- Customer support tools
- Professional advisers
- Accountants
- Legal advisers
- Regulators or authorities
We only share personal data where there is a valid reason to do so and where appropriate safeguards are in place.
We do not sell personal data.
12. Third-Party Platforms and Integrations
Our services may connect with or rely on third-party platforms. This includes HighLevel / LeadConnector, which we use to provide CRM, automation, websites, funnels, communication tools and related platform services. Our services may also use hosting services, payment tools, analytics platforms, AI providers, email providers, calendar tools, social media platforms and advertising tools.
If you connect third-party services to our platform, data may be shared with those providers according to their own privacy policies and terms.
We are not responsible for how third-party platforms process personal data where they act as separate controllers. You should review the privacy policies of any third-party services you choose to connect or use.
13. International Transfers
Some of the providers we use may process or store personal data outside the United Kingdom.
Where personal data is transferred internationally, we will take steps designed to make sure the data is protected in line with applicable data protection law. This may include relying on adequacy regulations, appropriate safeguards, approved contractual terms, transfer risk assessments or other lawful transfer mechanisms.
14. How We Keep Personal Data Secure
We take appropriate technical and organisational steps to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include:
- Secure systems
- Password protection
- Access controls
- User permissions
- Encryption where appropriate
- Secure payment processing
- Backups
- Monitoring
- Staff access limits
- Supplier due diligence
No system can be guaranteed to be completely secure. If you suspect that your data has been lost, misused or accessed without authorisation, please contact us immediately at info@goraven.digital.
15. Data Retention
We only keep personal data for as long as necessary for the purpose it was collected, including for service delivery, account management, legal, accounting, tax, reporting, security or dispute resolution purposes.
Retention periods may vary depending on the type of data and the reason it is held.
For example:
- Enquiry data may be kept for follow-up and sales records
- Customer account data may be kept while the account is active
- Billing records may be kept for legal, tax and accounting purposes
- Support messages may be kept to help resolve issues
- Client platform data may be kept while services are active
- Backup data may remain for a limited period before deletion
Where we process data on behalf of a client, the client may control how long their own customer data is retained within the platform, subject to the features and settings available.
16. Your Rights
Under data protection law, you may have rights in relation to your personal data.
These may include:
- Right of access
- Right to rectification
- Right to erasure
- Right to restriction
- Right to data portability
- Right to object
- Right to withdraw consent
- Right to complain
To exercise your rights, contact us at info@goraven.digital.
We may need to verify your identity before responding to a request.
If your request relates to personal data held by one of our clients, we may direct you to that client or work with them to respond appropriately.
17. Complaints
If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve the issue.
You can contact us at:
You also have the right to complain to the UK Information Commissioner’s Office.
ICO website: https://ico.org.uk/
18. Cookies and Similar Technologies
Our website and services may use cookies and similar technologies to make the website work, improve performance, understand usage, remember preferences, provide functionality and support marketing or analytics.
Cookies are small files placed on your device when you visit a website or use an online service.
Essential Cookies
Essential cookies are needed for the website or platform to work properly. They may support security, login sessions, page navigation, form submission, payment flow or account access.
These cookies cannot usually be switched off without affecting the service.
Analytics Cookies
Analytics cookies help us understand how visitors use our website and services. They may tell us which pages are visited, how long users stay, how visitors find us and whether errors occur.
These cookies help us improve our website and services.
Functionality Cookies
Functionality cookies help remember choices and settings, such as preferences, form progress, region, login state or user experience settings.
Marketing Cookies
Marketing cookies may be used to measure advertising performance, personalise content or understand how people interact with our marketing.
Where required by law, we will ask for consent before setting non-essential cookies.
You can also control cookies through your browser settings. Blocking some cookies may affect how our website or services work.
19. Links to Other Websites
Our website or services may contain links to other websites or third-party services.
We are not responsible for the privacy practices, security or content of third-party websites. You should read their privacy policies before providing personal data to them.
20. Business Changes
If GoRaven Limited is involved in a business sale, merger, restructure, acquisition, investment, transfer of assets or similar business change, personal data may be transferred as part of that process where lawful and necessary.
We will take reasonable steps to make sure personal data remains protected.
21. Children
Our services are intended for businesses and are not aimed at children.
We do not knowingly collect personal data from children through our own website or services. If you believe a child has provided personal data to us, please contact us.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will be published on our website. Where appropriate, we may notify customers of significant changes.
Your continued use of our website or services after changes are published means the updated Privacy Policy applies from the date shown above.
23. Contact Us
If you have any questions about this Privacy Policy or how we handle personal data, please contact:
GoRaven Limited
Email: info@goraven.digital
Website: www.goraven.digital
Registered office: 18 Eider Road, Newburgh, AB41 6FD
